StoryTeller Media & Communications
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World Wide Rave
The Not-So Slow Death of the News Release
I had an interesting conversation with another former television news reporter today about the good old news release. When I asked if she ever scanned news releases for a story idea she quickly and decisively replied, “no.” I knew that answer was coming. She said that in the news rooms in which she worked the assignment editors usually picked up the news releases. Presumably, they then stuck them in a day file where the releases of any future value live for another day. The sad thing is, many releases never see the day file.
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