StoryTeller Media & Communications
Minneapolis/St. Paul Marketing and PR agency and video production company|StoryTeller
WCCO-TV
Oh How Television and Radio Have Changed!
I miss Sonny Eliot. When I was a kid you turned on the radio at home and our rock and roll station was different than the rock and roll station at my cousin’s house in New York. If you road tripped with your family in the station wagon, you could go through some states that didn’t even have rock and roll stations. Some states only seemed to have country music. When I’d get together with our cousins in New York we’d talk about the television shows “they got” versus the shows “we got.” There were always discrepancies and we’d say “Oh, man, you’ve got THIS show?” Or we’d say, “you DON’T get that show?” It made for great conversation in the first 30 minutes of a reunion.
Creative Video With Flip Cameras
It’s interesting. I had a meeting today with what I hope will become a future StoryTeller client. The subject: online video. It seems to be the topic most gravitated to in our meetings with business’ and organizations today. It appears to be what’s on everyone’s mind. YouTube…specifically. There was a revelation that I had during this meeting. I initially met this future client about (5) months ago, and the discussion albeit very similar (defining what makes a solid video strategy) the method of implementing the strategy was completely different!
Can Social Media Drive the Value of Media Members?
When I left television news in 2005, it came on the heels of an abrupt and obvious realization - I had no street value. I came to terms with the fact that if I left WCCO-TV, the station that hired me 5 years earlier, no other stations would rush in and scoop me up. I simply realized that I just wasn’t as valuable as I always thought I was.
Life After TV News
I’ve had a job every year of my life since the age of nine. It started with a paper route - six days a week rain or shine or minus 30-degree wind chill. After that came four years of baby-sitting, followed by a stint in fast food before spending the next seven years in retail.
StoryTeller Media & Communications adds Heidi Ruen to Their Team
This is how I got to know Heidi Ruen:
Ed: Hey, I’ve got a roll cue and out.
Heidi: Go ahead.
Ed: Roll cue to VO is: ”something went horribly wrong.”
Heidi: Roll cue to SOT?
Pitching the Media: Feeding the Audience
Several years ago U.S. Olympian and World Cup ski racer Bode Miller was at Buck Hill ski area in Burnsville, MN for an autograph signing. Buck Hill is the little bump in the ground that produced world class skiers Kristina Koznick and Lindsey Vonn, by the way. Nonetheless, as an avid skier and fan of the sport I was thrilled to learn, through a PR flack that Miller was going to be in town and available for interviews.
Leaving Television News: Signing Off with a Plan
Last week, WCCO-TV in Minneapolis announced they were relieving popular anchor Jeanette Trompeter “of her duties,” citing the struggling economic times as the primary cause. Many station employees expressed their sadness on places like Facebook since Jeanette was as popular within the station walls as she was outside them.
Video Case Study: Children’s Home Society & Family Services Polo Classic
When I first heard about Children’s Home Society & Family Services (CHSFS) I was working as a reporter in Minneapolis for WCCO-TV. A co-worker was married to the marketing and promotions director whose responsibility was to raise awareness for the CHSFS Polo Classic, a fundraiser they now no longer host. Regardless, their cause at the time resonated with me as they helped families through international adoption.
Search
Subscribe to Our Blog
- How to Pitch the Media February 9, 2012
- New social media tool: Are you on Pinterest? February 6, 2012
- Video Production So Good You’ll Cry February 3, 2012
- 5-Video Production Tips to Avoid a Major Production January 18, 2012
- PRSA Re-Defines PR and It’s About Time January 2, 2012
Categories
Tags
Aperitif Blog Blogging Bloomington CobornsDelivers Communications customer service David Meerman Scott Facebook Frank Shorter fundraising videos Good Business Helping Paws Hirshfield's Linkedin Marketing media media relations MIMA Minneapolis Minneapolis PR agency Minnesota PR PR agency public relations Redstone Second Harvest Heartland Seth Godin social media storyteller StoryTeller Media StoryTeller Media & Communications storyteller media and communications Susan Boyle television news Twin Cities Twitter Video Case Studies Video of the week Video of the Week Video Production Video Services WCCO-TV Web Video YouTubeArchives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- September 2008
- August 2008