StoryTeller Media & Communications

Minneapolis/St. Paul Marketing and PR agency and video production company|StoryTeller

Wall Street Journal

Are You a Thought Leader?

May

11

By Ed Heil | Categories Ed's Blog, Our Blog No Comments

Ed Heil

For the record, I’ve always disliked the phrase “thought leader,” mostly because about a year and a half ago, it was another business buzz phrase (ie. 24/7, gitter done, step it up, etc.) that was overused, abused and misused. That said, it always made me wonder, “what IS a ‘thought leader?’”

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Blogging Basics: Why Blog for Business?

Feb

15

By Ed Heil | Categories Our Blog, Social Media No Comments

Ed Heil

To blog or not to blog. That is the question that our clients and associates often ask. “What would I write about?” Or another question is, “Who reads those things?” Some are more paranoid and say, “I don’t want people taking shots at me.” All are valid concerns, however, if you’re serious about marketing your business in this hyper fast age of information, get blogging.  Fast!

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