StoryTeller Media & Communications
Minneapolis/St. Paul Marketing and PR agency and video production company|StoryTeller
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How to Pick the Right Video Company
For many businesses starting to dabble in online video marketing, they have no idea where to start. They don’t know who to call, how much to budget or what the process will look like. Aside from being confusing, it can be intimidating and somewhat daunting when trying to find a corporate video company. It’s almost like going to get your car fixed, but at least when you have something wrong with your car you see service stations in your neighborhood that you can visit. With video production you rely on two things: a recommendation from an associate, friend or business acquaintance and our good friend, Google!
I Think I Want To Marry You!
There are many things I enjoy in this world. One is a good flash mob. Another is a creative marriage proposal. So what happens when you put the two together? You get our video pick of the week. The video starts out a little slow with the action picking up at about 1:25 in. It’s definitely a worthwhile watch.
The Value of Media Producers in Digital PR
There have been some terrific posts written about the significance of video in online conversation and the value of former media people in the PR world. Respected blogger and thought leader, Arik Hanson wrote a great piece on tomorrow’s PR professional being media producers. Check it out here. While the idea of media person turning PR pro is not a new concept, what is new is the value now placed on the technical skills possessed by the media producer. In other words, the media producer mind is still critical, but becoming equally important are the hard skills - editing and shooting.
Time Lapse Video in NYC
First, a confession: I love time lapse video. I always have. I think it’s so cool to watch the clouds move by as if rolling downhill, or to see the blur of pedestrians and cars streaking through the streetlights. Who doesn’t love a sunrise that only takes 10 seconds? I found this particular video mesmerizing, partially because of the great time lapse, but probably also a bit because I have family living in New York City, and it reminds me they get to see these great images every day.
StoryTeller Team Produces Bremer Bank Flash Mob Video
When I first started StoryTeller in 2005 I had a line that I would continually recite in my head - “don’t look down.” It’s referring to the climb of building a new business and all of the scary things that you might see if you look down while reaching for new heights. To this day, I will tell myself that as we embark on new ideas and offer new services. I pass this phrase on to our team whenever possible. My belief is that calculated plans and well-thought out strategy are part of growing a business and it’s okay to fail as long as we’re trying and pushing ourselves and not acting recklessly.
Airplanes Taking Off and Landing in Time Lapse
Lately I’ve been trying to use time lapse footage in some of the videos I’ve edited, to add energy to the piece, and to present the images in a little different way than we’re used to seeing them. Plus, it looks really cool! For this weeks’ video of the week, I found a great use of time lapse, and it also involves travel. And since we all know that like 99% of the country will be traveling this Memorial Day Weekend (some to the cabin, others to less exciting locales, like Target…..not that I would know anything about that), it only seemed appropriate. (video after the jump).
Make-A-Wish Minnesota Wish Ball 2011
For a child battling a life-threatening medical condition, it can sometimes be hard to find a “positive” to focus on - something to look forward to while they endure tests and screenings and surgeries. This is where Make-A-Wish comes in. The Make-A-Wish foundation is the nation’s largest wish-granting organization and grants wishes to children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
These wishes give kids something to focus on besides their medical condition. I was lucky enough to experience the power of a wish at the Make-A-Wish Wish Ball last weekend. The Wish Ball celebrates the children who have been selected to receive a wish and also raises money to continue the organization’s mission of granting wishes.
Networking For You AND Your Clients
Every so often I get emails or calls from people saying they’ve heard great things about our agency and that they’d like to get together to see if there’s a networking opportunity between our companies. More times than not I feel like I’m being fluffed up for a pitch so that I might be inclined to send that person some business when, and if, there’s an opportunity. I used to go into these get-togethers with my guard up.
Are You Trustworthy?
Who do you trust? Do you trust the personal injury attorney selling his services on t.v.? Do you trust the special advertising section in your favorite magazine? Do you trust that the newspaper is giving you unbiased information? Do you trust that the television news reporter has the “facts straight” in his report? Do you trust strangers? Do you trust the timeshare sales person? Do you trust the print ad with the fine print? Do you trust the deal that’s just too good to be true? Do you trust your mechanic? Do you trust a commissioned sales rep? What makes someone trustworthy and what makes someone completely untrustworthy? Now think about your company’s presence in social media. Are you trustworthy?
Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.
Great Use of Editing and YouTube
A friend of mine showed me this video last week. Not only was I completely blown away by the way it was put together using stop motion, but it’s author, who goes by the name MysteryGuitarMan, has done an amazing job of working with the YouTube format. He posts regularly, every Tuesday and Thursday, and speaks directly to the camera in his videos, creating a bond with his viewers and giving the videos a very personal feel. Also, in each video, he has links to at least two of his other videos.
Check out his YouTube channel when you have the chance. It’s very impressive.
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- Video Production So Good You’ll Cry February 3, 2012
- 5-Video Production Tips to Avoid a Major Production January 18, 2012
- PRSA Re-Defines PR and It’s About Time January 2, 2012
- 2011 StoryTeller Highlight Video December 22, 2011
- Online Marketing Trends to Watch in 2012 December 22, 2011
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