Building a Strong Storytelling Culture

Five years ago, almost to the day, Ed hung the StoryTeller shingle and opened shop.  StoryTeller was founded on his principles and beliefs that everyone has a story and he wanted to help them tell it.  Five years later, many things have changed in our industry and how we do business, but the constant in the wave of change is our storytelling abilities have stayed true to the coarse.  We just now tell our clients stories in many more ways using all of the social media tools available today.

Recently, I came across a video of Andy Goodmen, who owns a communications consulting firm that helps organizations and businesses reach more people more effectively.  Andy was giving a keynote at a conference back in 2006 on the Art of Storytelling.  Now it is rare, when I commit 45 minutes to watching any video, but Andy had me from the word hello.  He illustrated the longevity that storytelling has had in our society, examples of good storytelling practices and how there is no better way to help us remember things and events than to tie it together with a story.

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Tags: andy goodman, Good Business, storytelling, the art of storytelling