Brian Solis Interview on Video StoryTelling

Most mornings, I wake up and have my coffee and scour through the myriad of social media articles to find out what new and relevant content that might benefit our clients. It also serves as my daily dose of social media inspiration.   Tuesday night, I had the opportunity to hear some first hand inspiration when I attended Jennifer Kane’s ( Kane Consulting) “An Evening with Brian Solis” event.  Brian is on the PR circuit of promoting his most recent book, “Engage,” which I can’t wait to read!

Brian spoke so eloquently on topics ranging from community, engagement and trust to understanding the importance of being curators of content with context.  He went on to say that all companies are media companies because every company publishes to its customers, its staff, its neighbors, its communities and they need to know how to use all media technologies at its disposal, especially video.

With YouTube positioned as the second most popular Search Engine, second to Google, and over 24 hours of video uploaded every minute, brands have a unique opportunity to put video storytelling into work. Ideally, video is part of your overall content strategy and used when you want to build a connection that may not be made through other mediums.

Brian was gracious enough to share his insights on the importance of having a video strategy.  Here is part one of our conversation with Brian Solis.

Tags: Brian Solis, Engage, fundraising videos, Kane Consulting, SEO, Web Video, YouTube

Video is a Must in Social Media Strategy

I had the opportunity recently to sit down with a privately held Global company to help them become more familiar with YouTube and online video.  Currently, they have put their big toe into the social media waters to find out rather quickly that they have 10’s of thousands of supporters that are looking for engagement, but they do not have anything that resembles a video strategy.

Now, I am uncertain that after our allotted hour-long discussion that they actually “got it”, but I know that I walked away more convinced than ever that video is a must have in your social strategy.  Why?  There is no better way to align yourself today with some of the core principles of social media that will engage, educate and entertain better than video.

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Tags: Facebook, SEO, social media strategy, Video Production, Web Video, YouTube