What is Inbound Marketing, You Ask?

If Inbound Marketing Was Easy….

If inbound marketing was easy, everyone would do it. For years, businesses have clung to the outbound marketing concept - cold calls, advertising, billboards, direct mail. You know what I’m talking about, you’re doing it today in your business and have been for years. But do you balance that work with inbound marketing? If you’re not familiar with the term, “inbound marketing,” I ask you this - are you familiar with search? With google? Do you know why some businesses rank higher in organic search than others? If you are, then inbound marketing will come easy to you. If not, hang tight, we’re going for a quick and fast ride!

› Continue reading

Tags: Facebook, inbound marketing, Linkedin, Minneapolis PR agency, YouTube

Business Etiquette on Facebook: Know Your Friends!

Could it be that the rules of engagement around social media are not yet defined?  I am quite confident that the recent social media “oops” I witnessed the other day is not an anomaly, and yes I think the landscape of social media political correctness will eventually sort itself out.

Here’s the background… For many months  I have had multiple meetings and conversations with a local non-profit (which will remain nameless)  suggesting possibilities for PR ideas around an upcoming event.  Just a few days ago, they had told me they were in the final stages of creating their vision for the video and would get back to me.  Little did I know that “their vision” meant going to a competitor!  So you can imagine my surprise when I read their Facebook update from the other day which was touting their excitement over wrapping up their video shoot for their pending event.

When you make an update whether it’s on LinkedIn, Facebook, Twitter or any other social media community, please know you should conduct yourself in the same manner in which you would have a live conversation.  The conversation should be authentic, respectful and follow the same rules of etiquette as all other  conversations.  So to you “ABC non profit”, please know that as a professional rooted in the social media industry, that yes I do read your updates regularly so that as I consultant I am intimately aware of what is going on with your organization.  I would have even taken “Minnesota Nice” as a blow off rather than the blatant disregard of my time found worded on my Facebook feed.

Tags: Facebook, Linkedin, non profit, PR, Twitter

Finding Jobs in Social Media Has Its Dangers

As an employer, the ability to search social media for prospective employees is mind boggling. In the past, you would post jobs in classifieds, use head hunters, university job placement, etc. Even Craigslist seems outdated compared to what you can do today. Hit your favorite social media sites, search for the profile of the  you’re interested in and go nuts.

› Continue reading

Tags: Good Business, jobs, Linkedin, Twitter

Maximize the Power of Social Media - Help People

When I was growing up, my dad’s first cousin Joe Fedor used to call our house from time to time and my mom would always say, “It’s Uncle Joey again,” even though he’s a cousin and not an uncle, “I wonder what he needs now.”  It’s the age old case, you only hear from relatives when they need a favor.

› Continue reading

Tags: Facebook, Linkedin, social media, Twitter