The Value of Media Producers in Digital PR

There have been some terrific posts written about the significance of video in online conversation and the value of former media people in the PR world. Respected blogger and thought leader, Arik Hanson wrote a great piece on tomorrow’s PR professional being media producers. Check it out here. While the idea of media person turning PR pro is not a new concept, what is new is the value now placed on the technical skills possessed by the media producer. In other words, the media producer mind is still critical, but becoming equally important are the hard skills - editing and shooting.

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Tags: Arik Hanson, editing, Flip cameras, fundraising videos, iMovie, media producers, minnesota public relations, PR, PR people, PR professionals, shooting, storyteller, video camera, YouTube

Hopping on the Social Media Train

I continue to be amazed, overwhelmed, excited, and challenged by the staggering amount of social media content published on the web today.  There are subject matter “experts” that emerge daily, there are webinars, symposiums, universities (I am attending the Social Media Magic University as we speak), blogs, and more blogs.  There are superfluous numbers of Flip cameras circumventing venues providing vignettes from the presenters demonstrating all that you missed by not attending.  Most days this frenzy can make your head spin if you let it.

As a student of social media, and aren’t we all, really?, I decided early on to rely on the wisdom of just a handful of experts that I could connect with, those whose content spoke to me, and to stop right there.  I read as many books and blogs of Seth Godin, David Meerman Scott and Chris Brogan.  If I went too far beyond that audience in the beginning I began to get anxious.  I wanted to know “it all”.  Several months into my social media studies I realized that nobody knows it all and even the “experts” are on a journey with no road map.

So don’t be intimidated if you are just hopping on the social media train.  It is a journey, a destination is yet to be defined and it is heading in one direction, forward, with no plans on turning around.  Just hop on.

Tags: Chris Brogan, David Meerman Scott, Flip cameras, Seth Godin, Social Media Magic