StoryTeller Media & Communications | Public Relations | Marketing | Video Production
Minneapolis/St. Paul Marketing and PR agency and video production company|StoryTeller
Communications
Are You a Thought Leader?
For the record, I’ve always disliked the phrase “thought leader,” mostly because about a year and a half ago, it was another business buzz phrase (ie. 24/7, gitter done, step it up, etc.) that was overused, abused and misused. That said, it always made me wonder, “what IS a ‘thought leader?’”
Removing Barriers for Peak Performance
We all have them. They keep us from doing what we need to do, from becoming a better business person, employee, father, mother, daughter, son, etc. They are often irrational, aggravating and in some cases draining. I’m talking about barriers in your life. If you’ve been meaning to do something, but just haven’t done it because “something” always gets in your way, you probably know what I’m referring to – it’s that “something.”
The Key to Happiness: Setting Realistic Expectations
Parenthood teaches you many things. Some things you expect to learn, like changing a diaper in the back of a car or simply changing a diaper! Then there are things that I’ve learned through raising children that have less to do with bringing up kids than about life itself. They have taught me that most things in relationships revolve around expectations.
Honesty is a Key Tenet of Social Media
Social media isn’t really all that hard to understand, yet corporate America has a way of taking something simple, honest and relatively pure and smudging it up with it’s big fat fingers. Here’s my beef: One of the tenets with blogging is hyperlinking to content that is complimentary to your content. The idea is to share good information – pretty simple stuff.
So, growing up in suburban Detroit, I often read the Detroit papers – the News and the Free Press. The other day, while reading an article on my iPhone about my beloved Michigan State Spartans basketball team I noticed some obscure words hyperlinked – words like “comfort.” Thinking this is related content (like, ‘in beating Northern Iowa the Spartans can take comfort…), I clicked on the link only to find a pop-up advertisement for a deodorant. Dumbfounded, I began to click on other hyperlinks in this mobile article only to find more and more pop up ads. This is the type of stuff that will drive people away from social media.
In this age of transparency I find it amusing that so many businesses have a hard time helping people, instead of selling to people. It’s an old mindset that traditional marketers can’t seem to escape. They are trapped in old school thinking, that just does not work in the world of social media.
Quit trying to control the message, stop shouting at your customers and find ways to help people. If you want proof that the old way is the wrong way – next time you go to a party, introduce yourself to a stranger and begin selling your product to them. See what kind of reaction you get and then shoot me a note to let me know how that worked for you.
Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.
The Couple That Plays Together Stays Together
My wife and I will be married 20 years this year and videos like this are what inspires me as a married adult. Hats off to this wonderful couple who have been married 62 years. Enjoy this wonderful video.
Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.
Aperitif Restaurant & Bar Opens in Woodbury
We recently began working with Aperitif Restaurant and Bar in Woodbury, MN handling their public relations. Good news, Woodbury residents and business community – you win. Aperitif is going to be a tremendous addition to your community. Okay, we’re bias, so check it out yourself and see.