Brian Solis Interviews Katie Couric, Shows Her Social Side

Anyone that follows our blog and Facebook Fan Page knows that we at StoryTeller are big fans of Brian Solis. Brian is one of the most passionate and insightful social media thought leaders of our time.   He has blazed through these unchartered waters better than just about anyone.

What I loved about his recent interview with Katie Couric on “Brian Solis TV” is how Katie shares her insights on she is trying to find her “digital voice”.  She further shares how she uses the “Tsunami” of information available today on the web to uncover stories, gain viewer feedback, and to be helpful in ways that traditional media does not afford her.  She is the first to recognize that the days of gathering around the television watching the CBS nightly news as your primary news source.

We all know that the revolution of information gathering and sharing is unfolding before our eyes.  I am glad to know that even the most highly profiled journalists of our time doesn’t have it all figured out when it comes to getting her arms around social media. However, Katie Couric will be the first to tell you that if you don’t embrace it, you will be left in the dust.

Tags: Brian Solis, CBS nightly news, Facebook, Katie Couric

Brian Solis Interview on Video StoryTelling

Most mornings, I wake up and have my coffee and scour through the myriad of social media articles to find out what new and relevant content that might benefit our clients. It also serves as my daily dose of social media inspiration.   Tuesday night, I had the opportunity to hear some first hand inspiration when I attended Jennifer Kane’s ( Kane Consulting) “An Evening with Brian Solis” event.  Brian is on the PR circuit of promoting his most recent book, “Engage,” which I can’t wait to read!

Brian spoke so eloquently on topics ranging from community, engagement and trust to understanding the importance of being curators of content with context.  He went on to say that all companies are media companies because every company publishes to its customers, its staff, its neighbors, its communities and they need to know how to use all media technologies at its disposal, especially video.

With YouTube positioned as the second most popular Search Engine, second to Google, and over 24 hours of video uploaded every minute, brands have a unique opportunity to put video storytelling into work. Ideally, video is part of your overall content strategy and used when you want to build a connection that may not be made through other mediums.

Brian was gracious enough to share his insights on the importance of having a video strategy.  Here is part one of our conversation with Brian Solis.

Tags: Brian Solis, Engage, fundraising videos, Kane Consulting, SEO, Web Video, YouTube