Social Media is a Dialogue, Not a Monologue

I was reading a book the other day (PR 2.0: New Media, New Tools, New Audiences - check it out) that suggested that PR is moving back to it’s original purpose - as a two-way street that allows communications pros to help companies both listen to and communicate with their important audiences.  Succinctly put, PR has shifted from a monologue - as it has been in recent years - to a dialogue, allowing companies to engage with their customers rather than just speaking at them.

Similarly, in a recent conversation about social media, a colleague lamented, “Everyone is just blurting information out; if it was a conversation, that would be more interesting.”  A conversation - an exchange of ideas - is exactly what it should be, and if you or your brand are using social media channels simply to disseminate information, then you’re not harnessing its full potential. › Continue reading

Tags: Banana Republic, Facebook, PR 2.0, Twitter