Can Social Media Work for B2B?

We’ve all heard that social media is an instrumental tool for marketing your brand in today’s ever-changing communication industry. Some companies, such as Zappos and Starbucks, will go down in history as the epitome of successful social media marketing - and for good reason. These brands utilize tools such as Twitter and Facebook to engage with their customers, facilitating two-way conversation in a space their audience is comfortable in.

While social media marketing is most commonly associated with consumer brands (such as Starbucks and Zappos), there are plenty of opportunities for B-to-B brands to play in this realm as well. Actually, let’s make this even easier and just say that many of the same principles of B-to-C marketing apply to B-to-B when it comes to social media.

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Tags: B-to-B social media, B-to-B vs B-to-C social media, StoryTeller Media & Communications