5 Tips to Prepare for Your New Job
Congrats, they want you! Here are 5 tips to prepare for your new job.
So you got the call you’ve been waiting for – congratulations, you got the job, but now you totally have the butterflies. While starting a new job definitely is exciting, it can also be stressful. With a new title, new responsibilities, and new people to impress, a new job can be a little intimidating.
Here are 5 tips to prepare for your new job.
- Work attire
Dress to impress. Even if your new job is considered “casual,” don’t show up looking like you just rolled out of bed. You only have one chance to make a good first impression, and you need people to take you seriously. Get a nice pair of slacks and plug-in your iron. Showing up clean, crisp, and collected will leave a lasting impression on your new coworkers. Plus, when you look good, you feel good. › Continue reading
Preparing For An On-Camera Interview
5 Tips to Prepare For Your On-Camera Interview
Lucky you – you’ve been selected to be interviewed on camera for your company’s new promotional video. So, now what? When you start thinking about the pressure, the lights, the whole experience, it’s a little intimidating. Not to fear, we have five simple pointers for preparing for an on-camera interview.
10 Childhood Lessons Learned From Dads that Apply to Our Professional Lives
Even if it’s from watching tv together, hopefully you can recall a few lessons learned from dad. Many of these childhood lessons can be applied in today’s professional world.
Most children go through different phases with their fathers. Stages range from anger to love and many emotions in between. Eventually, many of us become friends with our dads and even look forward to golfing, dining and traveling with them. Once a year we celebrate “Father’s Day” and thank them with cards, ties and steak.
As I reflect on the relationship I have with my father, I recognize just how much I have to thank him for. In fact, the lessons we learn from our dads require much more appreciation than we can offer in just one day. Soccer lessons in the backyard, the first nail we hammered into a 2X4, trips to the library, lectures on eating carrots, putting a worm on a hook and much more! Each of these experiences with our dads have taught us valuable lessons, whether we realized it or not.
Dad knows best. Here are 10 childhood lessons learned from dads that can be applied to the professional world: › Continue reading
StoryTeller Media & Communications Account Director
A Close Up on Katie Miller, Account Director at StoryTeller Media & Communications
What do you get when you mix Omaha, Luke Bryan, BBQ, and the color purple together? You get StoryTeller’s fabulously talented Account Director, Katie Miller. I was lucky enough to sit down with Katie and learn more about who she is through a series of unusual interview questions. › Continue reading
Video Tips for Creating Meaningful Full Screen Graphics
5 Guidelines for Creating Meaningful Full Screen Graphics
Full screen graphics are great for advancing your story. They can be used to condense confusing sound bites, introduce new thoughts and summarize important ideas. While effective, these graphics might run the risk of overwhelming the audience. Here are five tips for creating meaningful full screen graphics.
How to Get Your Video Approved by Your Boss
5 Tips to Get Your Video Approved
Before joining StoryTeller as the new video producer, I was working in the communications department for a non-profit. I was responsible for getting a video produced for a key event. After we had finished shooting footage and editing the first draft of the video, I sat down to show it to our CEO. I was left with a list of unrealistic requests from him including, “I think the VP of ABC department should be in this video,” or “Can we make it longer?” or “Can’t we make him say this instead of this?” Sound familiar?
As a CEO, days revolve around overhead strategy planning and lunches with legislators. They’re experts at running an organization, not critiquing video. So, now that I’m on the other side of the production circle, here are five tips on how to get your video approved by your boss.
How to Find the Best Location for a Video Shoot
Where Should You Have Your Video Shoot?
Recently, I provided some answers some of the most frequently asked video production questions we get asked here at StoryTeller. Over my next few blogs, I would like to take the opportunity to dive a little deeper into a few of those questions, and provide a more in depth look. First up, video shoot locations.
What makes the best location for a video shoot?
If you have chosen to shoot your video on location, at company headquarters or your manufacturing facility, it may be a little overwhelming to find the perfect spot amidst a building full of options. When trying to narrow it down to the best location for a video shoot, you should take a couple different factors into account – not only how the space looks, but how it sounds as well.
Sound
Take a moment to ‘listen’ to the space. Is there a lot of ambient noise that may be disruptive to the shoot? Do you have to raise your voice to conduct a conversation with your colleagues in the room? Are there any ringing phones, beeping computers, or loud fans that would be distracting to the message being delivered? When the viewer is watching your video, will they be listening intently to the speaker, or will they be distracted by noises in the background? Maybe you can be flexible with your shoot time, and schedule your shoot to be in a space, such as a manufacturing area, when machines will be powered down, and there won’t be as many people talking or moving in the background. › Continue reading
Marketing with Video is Easy as Tying a Knot
Helpful Advice Makes Great Video Content
StoryTeller and Minnetonka Moccasin shoot
“How To” videos
Recently, our video team enjoyed spending the day on a shoot at Minnetonka Moccasin’s headquarters in Northeast Minneapolis. Our client knew their year old “How to Tie a Knot” video on their YouTube channel was helpful to viewers. It was still gaining views, likes, and positive comments a year after it was posted. It was a small test video that gained so many hits, they quickly realized marketing with video is easy as tying a knot! They discovered creating helpful videos (read “relevant dialogue with a target community”) for consumers was a PR and marketing strategy that made sense.
Titled “The Ultimate Knot for Minnetonka Moccasins”, the original video has over 45,300 views. It is a straightforward video that provides helpful information. Boom! The Holy Grail of video marketing: Relevancy. If you own a pair of mocs, and you want to know how to keep those laces knotted, Minnetonka Moccasin is “there for you”—via YouTube. By monitoring their YouTube activity, Minnetonka Moccasin knew there was an appetite for the content. In other words, they had a lead on the dialogue in which their audience was interested. (For more thoughts on the value of creating relevant dialogue vs. self promotion in your media marketing, check out Ed’s blog from February 28 here.)
StoryTeller and Minnetonka Moccasin collaborate.
They decided to take a good thing and expand the strategy. They hired StoryTeller to help produce a new series of “How To” videos related to moccasin care which will reflect their current brand efforts and speak to their target demographic. › Continue reading
Fired North Dakota News Anchor Who Dropped the F-Bomb Drives News Content
I had an interesting exchange on Twitter this morning with a couple other news media types. We were discussing how the viral video of A.J. Clemente the young, fired North Dakota news anchor who dropped the F-bomb (and S-bomb for that matter) in his debut in the local television market drove news content today. Cathy Wurzer from Minnesota Public Radio (@cathywurzer) posted a comment about the young man’s appearance on the Today Show today (@todayshow) and on The Late Show with David Letterman tonight.
Cathy tweeted “Guess it pays to blurt obscenities on the air and get fired. Bismarck ND news anchor who went viral on@todayshow Letterman tonight.”
Happy 8th Birthday YouTube
The Power of Video
Over the last eight years, it’s mind-boggling to think about all the social media communities that have been started. We now can have entire conversations in 140 character sound-bites, we can become our own photographers and share our photos with the world across multiple platforms with a touch of a button. We can let our friends know where we are eating, and no longer need cookbooks to figure out what we will be eating. All of these communities allowed us to connect with each other in ways we couldn’t possibly have dreamed.
Hard to believe, it was only eight years ago today, that YouTube, one if not the most impactful social media platforms emerged. This revolution not only gave family members a way to feel like we were in each other’s family rooms but gave us access to a world, to cultures, to experiences we may not have ever known. An interesting fact, did you know that the channel started with only one 20 second video about a guy at a zoo? Since that day at the zoo, we have been entertained over the years by some of the most unsuspecting characters…
- Gangham Style with over 1,553,289,330 views since July 2012 (the first video to hit the 1B rank!)
- Charlie and his adorable brother with 522,541,674 views
- Dancing Babies with 26,146,899 views
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- Preparing For An On-Camera Interview 06/17/20135 Tips to Prepare For Your On-Camera Interview Lucky you – you’ve been selected to be interviewed on camera for your company’s new promotional video. So, now what? When you start thinking about the pressure, the lights, the whole experience, it’s a little intimidating. Not to fear, we have five simple pointers for preparing for an [...]The post Preparing For […]