Archive for February, 2011

Retro Revival

Feb

23

By admin | Categories Client News, Our Blog, Video Production No Comments

Hold on to that shag carpet and rotary phone! Kathy Basil from Hirshfield’s Design Resource talks to Kim Palmer of the Star Tribune about the revival of retro.

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How Long Should Your Online Video Be?

Feb

16

By Ed Heil | Categories Online Video, Our Blog No Comments

Ed Heil

We’re asked this question quite a bit and the answer varies depending on the audience, but by and large, we think brevity is the key when posting online content. For example, this video is a speedy 28-seconds!

Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.

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Networking For You AND Your Clients

Feb

15

By Ed Heil | Categories Our Blog, Social Media No Comments

Ed Heil

Every so often I get emails or calls from people saying they’ve heard great things about our agency and that they’d like to get together to see if there’s a networking opportunity between our companies. More times than not I feel like I’m being fluffed up for a pitch so that I might be inclined to send that person some business when, and if, there’s an opportunity. I used to go into these get-togethers with my guard up.

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The Secret to Running Faster, Longer

Feb

7

By admin | Categories Our Blog No Comments

I’ve never considered myself a runner. I enjoy working out in moderation, but I’m not the kind of person who hops on the treadmill with the intention of running for X amount of miles. You see, I find running hard. It’s more work than walking and I don’t necessarily enjoy how uncomfortable I feel after more than about five minutes of it. But still, I’ve always wondered how other people could do it. How could they run tirelessly, mile after mile, while I’m huffing and puffing after just a few minutes?

Well a few weeks ago I came across a blog post titled, “How to run longer and faster.” Needless to say, I was intrigued. I was hoping this article would have a quick-fix that would give me the secret to becoming the runner I had always wanted to be. So here’s the secret:

The women on the treadmills around me, seemingly the same age and in the same shape that I was, were running comfortably at 6.5 and above. Why couldn’t I do that?

It was then I realized that in order to run longer and faster, I had to run longer and faster. I had been running the same distance and at the same speed for years, definitely NOT pushing myself to the limit, and thus, wasn’t growing as a runner.

Duh. In order to run faster and longer, you have to push yourself. There is no quick-fix. Here I was thinking it would just happen – that the uncomfortable feeling I get when running would just magically go away, that the other people running around me were doing so by some sort of magic, not because of their own hard work.

Lately, I’ve found myself repeating this new-found mantra, “If you want to run faster and longer, you have to run faster and longer,” not just while I’m on the treadmill but also while I’m at work. If I want to become a better PR professional, I have to become a better PR professional. Sure, it may feel uncomfortable to push myself to try new things, speak up when I would normally keep quiet and make decisions that I would rather get a second opinion on, but how else am I going to keep up with the other PR pros running with me?

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Teamwork and Leadership… are YOU invested?

Feb

6

By Kathy Heil | Categories Our Blog No Comments

Kathy Heil

Last Friday, we at StoryTeller did something that had never been done before, we had an off-site team building get together facilitated by an Executive Leadership coach.  The purpose… to get everyone in the organization on the same page, to make sure our efforts and actions are aligned with our desired outcomes, to make sure all understand the vision of the company and to have some fun.  I think we can all agree that we walked away with so much more.

From a leadership perspective, the meeting allowed the opportunity for everyone to be “heard”.  We practice listening everyday with our clients using tools like “Twitter” but do we really take the time all the time to listen to ourselves?  It is by listening to each other that we can gain the insights that will help us co-create an office environment that will potentially make us “show up” differently every day.

We were able to identify and articulate the type of qualities we want the StoryTeller culture to have, and equally as important, what we want our customers to experience with us each and every time we partner together.

To our wonderful StoryTeller team… we thank you for “showing up” to this meeting and for not being afraid to share all of you.  The possibilities are endless.

To our extremely dynamic facilitator, Diane RIng from Ring Results, you know we couldn’t have done this without you.  Thank you for making us reach outside of our comfort zone.

To our faithful customers in which this meeting was truly all about you, we thank you for your consistent belief in us and we look forward to sharing with you some of the great takeaways of our day.

There is no doubt that the greatest investment you can make is in your people.

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Are You Trustworthy?

Feb

2

By Ed Heil | Categories Our Blog, Social Media No Comments

Ed Heil

Who do you trust? Do you trust the personal injury attorney selling his services on t.v.? Do you trust the special advertising section in your favorite magazine? Do you trust that the newspaper is giving you unbiased information? Do you trust that the television news reporter has the “facts straight” in his report? Do you trust strangers? Do you trust the timeshare sales person? Do you trust the print ad with the fine print? Do you trust the deal that’s just too good to be true? Do you trust your mechanic? Do you trust a commissioned sales rep? What makes someone trustworthy and what makes someone completely untrustworthy? Now think about your company’s presence in social media. Are you trustworthy?

Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.

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Westin Edina Galleria and MN Bride Host Look of Love

Feb

1

By Ed Heil | Categories Client News, Our Blog No Comments

Ed Heil

Okay all you newly engaged people, you’ll be interested to know there’s a fabulous Bridal Fair you won’t want to miss on Saturday, February 5 from 11:00a.m. to 3:00p.m. at the Westin Edina Galleria.  Here’s the skinny – top vendors in the area will be there, a runway fashion show, prizes and passed hors d’oeuvres. McCormick & Schmick’s is providing sparkling wine and best of all if you register for the event by February 2nd it’s free. Otherwise, admission is $20 at the door.

Should be a fantastic opportunity for brides-to-be and their family and friends to see the best in attire, flowers, photography and entertainment for their upcoming wedding. You can get more info here.

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