Creative Video With Flip Cameras
It’s interesting. I had a meeting today with what I hope will become a future StoryTeller client. The subject: online video. It seems to be the topic most gravitated to in our meetings with business’ and organizations today. It appears to be what’s on everyone’s mind. YouTube…specifically. There was a revelation that I had during this meeting. I initially met this future client about (5) months ago, and the discussion albeit very similar (defining what makes a solid video strategy) the method of implementing the strategy was completely different!
As recent as (5) months ago, our discussions around producing video content for the web were not all that different than the discussions we would have with our non profit clients about their gala videos. That begs the question of quality. If you are producing a video for an event or highlights for WCCO-TV, does the quality need to be at the same level as that which is exclusively going to be viewed on the web or does it just need to be “good enough?”
At StoryTeller, over the last several months, we have had a transformation of approaching how we tell our clients stories. We believe that there is a time and place for the “highly produced” video format but we have had great success telling stories through the lens of a Flip camera particularly when it’s a quick sound bite or video blog. Because of our adaptation to alternative production methods, the once put on hold discussion from today’s meeting will most likely move ahead with the “Flip Strategy” implementation. This client, like many of ours, is looking to create a presence on YouTube and ideally creating content that is “good enough”.
So that begs the question… are you holding out on creating video content that could be helping you better market your company or service today because of the hefty pricetag associated with traditional video production? If you are, we encourage you to open up to the possibilities that alternative technology like the Flip video camera have created. But word to the wise, just because you have a camera doesn’t make you a good storyteller.
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