The Three A’s of Listening

If there was one key reminder that I took away yesterday from hearing Chris Brogan address the Social Media Breakfast MN/St.Paul group it was the importance of listening as a key pillar of all of our social media marketing efforts.  He went on to say that it is through this one action that businesses have been able to see the biggest positive effect of this movement.  Members of the retail community (Best Buy and Select Comfort) echoed Brogan’s sentiments.  Revolutionary? No, but a good reminder nonetheless.

I think what they are actually trying to say is that this listening has become a lost art and companies like General Motors are finally asking consumers what they think and but unfortunately it may be too late for them to respond.

Listening has been described as “ hearing with a purpose”. Good listening is built on three basic skills: attitude, attention, and adjustment.  If you acknowledge these three A’s, you can tune into any situation and know what to do next.   It is only with an open ear that we can create change.

Tags: Best Buy, Chris Brogan, General Motors, Listening, Select Comfort

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