Facebook as an Online News Center
I have to admit, that when my then 19 year old niece said to me a couple of years ago “you are too old for Facebook” I tended to agree with her. After all, my Ivy League niece with a near perfect SAT score is really quite smarter than I. What she didn’t know, nor did I, was over the next 2 years, Facebook users would double and she and I along with our 350 million counterparts would all be enjoying the same social networking site despite our age differences. Here are a few of the latest Facebook tidbits:
- Average user has 130 friends on the site
- Average user sends 8 friend requests per month
- Average user spends more than 55 minutes per day on Facebook
- Average user clicks the Like button on 9 pieces of content each month
- Average user writes 25 comments on Facebook content each month
- Average user becomes a fan of 2 Pages each month
- Average user is invited to 3 events per month
- Average user is a member of 12 groups
But here’s the thing, I think even the “average” user undervalues some of the greatest functionality of this phenomenon. Sure this is a mechanism to check in with old friends and swap updates and photos with new ones, but it can be so much more. It is a way to aggregate all sorts of “news you can use” and create your very own “news center”. Where else can you find thought provoking blogs from industry experts, mixed in with health and fitness inspiration, recipes, golf course recommendations or how to plan your next party all tied up in one neat package delivered to your front door? Where your “news center” looks completely different from your friends and neighbors because you have completely different interests.
Funny, I am not sure that my niece would say she is happy us “old timers” have taken over their space, but I think even she would agree we have brought a lot to the party.
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