Do Your Social Media Efforts Have A Sound PR Foundation?
You won’t find many people more passionate than me when it comes to social media and public relations, yet social media in itself is not a miracle cure. Behind every great social media effort has been a remarkable idea or event. Whether it’s the Ford Motor Company’s work with the Fiesta or Evian’s rollerskating babies on YouTube, it was the idea was the success - social media brought the idea to the people who cared most.
So as social media practitioners and advocates, remember your PR roots in identifying great stories or creating remarkable events and don’t get lost in the smoke and mirrors of the latest social media “tools.”
1 Comment to Do Your Social Media Efforts Have A Sound PR Foundation?
Agreed. The key is a solid plan rooted in fundamentals - who are you trying to reach, what messages are you delivering, what is the stakeholder’s current behavior that you are trying to influence? Then what combination of tools will be most effective?
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