Mark Buehrle on The Late Show - Video of the Week

So sue me. I’m still a sports fan, but that’s what happens when you spend a majority of your professional life covering sports. Last week, the Chicago White Sox superstar pitcher, Mark Buehrle pitched a perfect game. No hits, no walks, no batter reached first base. 27 batters, every one went down.  It’s remarkable, in fact, it’s only been done in the history of the game 18 times.  Imagine that, 18 times dating back to 1880!

Buehrle appeared on the Late Show with David Letterman to do the Top Ten List this past week.  Proud moment for us in Minnesota - the segment was shot at the Metrodome, home of the Twins.

Ed Heil is the owner and president of StoryTeller Media & Communications an inbound marketing and public relations agency and video production company based in the Twin Cities of Minneapolis and St. Paul. Ed blogs on topics related to inbound marketing, social media, media relations, news media, video production and crisis communications.

Tags: chicago white sox, David Letterman, mark buerhle, top ten, Video of the week

Engage Your Customers with Dynamic Web Content

If David Letterman had the same show every single night with the same monologue, the same guest, the same Top 10, would you watch every night?  If you saw it once, would you sit through it again?  If you checked back a month later, would you watch it again?  This is a question that was posed during a webinar that I participated in the other day.  The answer to these questions is NO WAY!

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Tags: content creation, content management, David Letterman, engagement, Good Business, social media, Top 10

The Not-So Slow Death of the News Release

I had an interesting conversation with another former television news reporter today about the good old news release.  When I asked if she ever scanned news releases for a story idea she quickly and decisively replied, “no.”  I knew that answer was coming.  She said that in the news rooms in which she worked the assignment editors usually picked up the news releases.  Presumably, they then stuck them in a day file where the releases of any future value live for another day.  The sad thing is, many releases never see the day file.

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Tags: David Meerman Scott, World Wide Rave

Make Sure Your Video News Release Isn’t Television Trash

When I started StoryTeller in 2005, part of our mission was to help bring newsworthy content to television stations. I knew that the newsrooms were shrinking and I knew that our clients, at times, had content that would be worthy of certain newscasts.  I set out to shoot b-roll of our client events and bring them to television stations for air.

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Tags: video news release

A Grand Entrance Becomes a YouTube Hit!

There are a lot of people doing wacky things to try to become a YouTube hit, but this one worked. Contrived, but fun. Check out this video and see if you’ve got the guts to try it at your wedding!  You’ll have fun watching this video of the week.

Tags: Video of the Week

Tickets on Sale for PGA Championship Breakfast to Benefit Special Olympics

Tickets are now available for a Special Olympics benefit breakfast during the PGA Championship featuring Minnesota native and PGA Tour player Cameron Beckman. Hosted by the Minnesota Section PGA and the PGA Championship, the breakfast fundraiser will be held on Tuesday, August 11 and will benefit Special Olympics Minnesota and The Minnesota Section PGA Foundation.  The event runs from 8 – 9:30 a.m. and will be held at the PGA Chalet at Hazeltine National Golf Club.

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Going Ga-Ga Over Green Screen Technology with Evian

The technology is certainly not new, but what Evian has done with their latest ad campaign brings big smiles to my face.  I posted this on my Facebook page last week, but thought I’d pass it on to you here as well.  Enjoy our Video of the Week!

Tags: Video of the Week

Third Party Endorsements: Beyond Mainstream Media

Third party endorsements.  Our clients love third party endorsements, especially when that “third” party is the media.  For years, that’s what PR professionals have gone after - the coveted third party endorsement. Morning news? Great.  Daily paper? Fantastic.  Evening news? Wonderful.  Oprah?  Oprah? Somebody get me the paper bag and hand fan, I’m feeling dizzy.  I should say right now, I value all of the above as meaningful results for the hard work of our team.  But with the growing use and understanding of social media the best third party endorsements are not necessarily from the news media.

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Tags: ebay, google, media relations, public relations, social media, third party endorsement, Twitter

Hazeltine National’s Mike Barge Qualifies for U.S. Senior Open

Hazeltine National Golf Club’s director of instruction Mike Barge qualified for the U.S. Senior Open, which will take place at Crooked Stick Golf Club in Carmel, Ind., July 28 – Aug 2.

Barge earned his spot at the Senior Open for the third time in his career at the U.S. Senior Open Qualifying Sectional on July 6 at Bunker Hills Golf Course.  Barge shot a 66 in the one-day event to qualify for the Senior Open.

A Fargo native, Barge has been the head teaching professional at Hazeltine National for 23 years.

M Squared Group Founder Mark Price Named to RetailWire BrainTrust Panel

Mark Price, the managing partner of Twin Cities data-driven marketing consulting firm M Squared Group, was recently named as a panelist for RetailWire’s BrainTrust.

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