Ideas to Retaining Your Sponsor through YouTube

Earlier this year, a client, who is also a good friend of mine contacted me regarding the Tapemark Charity Pro Am, a 37-year old golf event benefiting people with learning and developmental disabilities, of which he is president.  The tournaments presenting sponsor, The Anderson Agency, was entering its final year of sponsorship and my client was concerned they might not renew their sponsorship.  He was interested in knowing what StoryTeller could do to help secure the Anderson Agency for another three years.

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Tags: Anderson Agency, charity golf tournament, Shaun Irwin, Tapemark Charity Pro Am, Web Video

Hello World…Again! Our New Website is LIVE!

When Tiger Woods turned pro in 1996, he announced the news to the media by simply saying, “Hello World,” in his news release. So, when our website developer Randall Larson co-owner of Thorn Creative, set up some demo blogs for us, one of which was titled “Hello World,” I had a good chuckle, remembering the simplicity, yet power, of that message. If only we could sign $60 million in endorsements as Tiger did right after he made his announcement!

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Tags: Minneapolis, PR, storyteller, Thorn Creative, Tiger Woods, Video Production, website

Toy Shopping ~ Think quality, not quantity, this holiday season!

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StoryTeller Video Production of Fraser Walk for Autism

Earlier this year we had the opportunity to partner with one of our favorite non-profit organizations, Fraser. In the past we had produced two videos for Fraser, one, an agency video that was shown at their annual benefit in 2006, the other a video that explains the value of music therapy when working with people with autism. Both are projects of which we are extremely proud.

In April of this year, our friend Kari Dahlstrom, Fraser’s Director of Marketing and Communications came to StoryTeller to see if we would videotape their inaugural “Walk for Autism” at the Mall of America in Bloomington, Minnesota. Candidly she said she wasn’t sure what she was going to do with the video, but felt as though the event should be documented.

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Tags: Bloomington, creative arts center, FOX 9, Fraser school, GMAC financial services, Ian Leonard, Kari Dahlstrom, Keith Marler, mall of america, Minnesota, Online Video, River valley dance academy, walk for autism

The Changing Ways of Public Relations

I recently had a discussion with a principal of a successful Twin Cities public relations agency regarding PR and the internet.  Words like “Search Engine Optimization” and “online video content,” seemed to confuse this highly successful executive leading this person to immediately confess that they doesn’t get involved with those things.  Technology was not an area in which this person felt comfortable and language such as this were not part of the agency’s lexicon.  I left the conversation feeling that if we, public/media relations professionals, are not actively trying to help our clients reach their customers on the world wide web we are doing them a tremendous disservice. › Continue reading

Tags: fundraising videos, Good Business, news release, online video content, PR, video news release

U of M Gopher Basketball Clinics Raise Scholarships for Urban Stars

October 22, 2008 (Minneapolis) – Last month, the Urban Stars Athletic Club and the University of Minnesota basketball programs hosted two basketball clinics that turned out more than 300 young people from the Phillips and Central neighborhoods of South Minneapolis.

Pam Borton, head coach, Gopher Women’s Basketball and Joe Esposito, director of operations, Gopher Men’s Basketball directed the clinics where 140 girls and 170 boys learned basketball and leadership skills and also raised scholarships for the Urban Stars Athletic Club.

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